When you decide to place your residential property on the market, there’s a lot to do. Along with cleaning and staging the place, it’s important to capture images that will help attract interest. That’s where help from one of the real estate photography services around town will make a difference. How can those professional photographs be put to good use? Here are some examples of how they can be used to reach the right types of buyers.
Great Photography to Feature in Print Publications
While much is done online today, listings in print publications are still an effective way to gain the attention of people who are looking for a home that’s much like yours. A professional photographer will know how to create images that display the home in the best possible way. This is true whether the publication only uses black and white photographs or publishes in color.
Ideal for Use on Social Media
Social media and similar online settings are commonly used to spread the word about recent listings, upcoming open houses, and arranging for private showings. In most cases, the images will be in color. You need them to show true colors as much as possible. That will make it all the easier for prospective buyers to see what the place has to offer.
Another benefit to utilizing professional photography for social media images is that they are more likely to be received favorably by viewers. That could translate to more people sharing those posts, ensuring they are seen by a wider audience. Someone who happens to notice the shared post may turn out to be the one who ultimately buys the property.
Excellent For Creating Slide Presentations for Virtual Tours
Not everyone who is interested in the place lives nearby. For example, someone who is moving to the city for any reason may be scouting for a home they can purchase before arriving. That’s one reason many agents offer virtual tours.
While it’s possible to take a video using a smartphone, creating a slide show from images taken by one of the real estate photography services is worth considering. The series of still shots will be of higher quality, and the viewer has the option of pausing to check out details captured in certain images. Once the slide show is created, it can be shared online, sent to individuals by email, and increase the odds of connecting with the right buyer.
Easy to Forward Digital Images to Prospective Buyers
Your agent may have two or three people who have expressed interest in the property. They have a few more questions about some aspects of the house. As it happens, the photographs that you had taken will answer those questions. The agent can forward them to the interested parties and they can expand them to get a better look at something that’s important to them. This might be the one extra thing that motivates the buyer to decide he or she wants the property and submits a bid.
Are you thinking of selling your residential property? As you discuss what preparations are needed with the agent, do talk about what professional photography would do to increase interest in the home. The right photographs could mean the difference between the place being on the market for a couple of weeks and languishing in the listings for months.
